The Philippines is Changing Business Process Outsourcing Trends

 You may feel that your business isn't growing as fast. The challenge of balancing both can get difficult quickly. Outsourcing to the philippines might be a consideration. This is the reason why small-sized companies tend to stagnate. They're the middle kids of the business world. Although they've grown and earned enough to increase their recruitment and operations but they don't have the range of resources that corporations do.

It's not an easy feat to take a start-up from zero employees to 200 employees with $10 million in revenue. You will have double the workload when you run a large enterprise with multiple employees and complex operations. Small-sized business owners need to make strategic investments in order to improve their businesses and reach the top of the heap.

As a mid-sized business consultant, Robert Sher mentioned in Forbes:

"Midsize businesses cannot thrive if they follow the same procedures that startups do." Even companies with excellent products and services can feel that they can go in the direction of growth due to past success. My research and experience have proven that they'll eventually hit an end-of-the-road -- the quality will drop, processes will cease to function and sales efforts are no longer effective -- and it will be hard to get back on track.

How do business owners in highly competitive industries continue to grow and achieve the level of success enjoyed by multinational businesses?

The first obstacle mid-sized businesses face is getting more eyeballs on their products. They must be competitive with established businesses that attract the most attention, and startups that are unique.

Marketing for mid-sized companies shouldn't be restricted to a couple of people anymore and neither should business leaders take it on themselves. Although this may have worked in a small business setting but it can cause more harm than good on an expanding business. The key to beating the big guys is a strong digital team for medium-sized business.

We touched on the marketing pain points that startups usually encounter in our guide to a small business' digital marketing team. Startups need to overcome these obstacles to grow and succeed. These problems are not forever. They evolve according to the complexity of your operations.

Digital marketing faces challenges in sustainability. The creative and financial limits might not be a problem anymore, but staying flexible enough to remain on top of your industry could be a challenge. These are just a few of the issues small-sized companies may face on their journey towards expansion and success.

Retention and Hiring of Employees

Two in five mid-sized business owners are concerned they don't have the tools for effective talent management. A lot of start-ups limit their marketing team to a small number of people. Onboarding more marketers is a top priority after your company has grown into a medium-sized company. Why is that? What can digital marketing do to assist you in growing faster? Due to the demand for digital marketers as well as their success, it will take more effort to keep these professionals. This includes both employee packages as well as engagement strategies. This can significantly increase expenses, which is why businesses should look into strategic hiring options.

Insufficient long-term marketing plan and Advanced Tools

Even if mid-sized businesses hire more marketing staff, they might not be capable of making a huge impact if they do not invest in a long-term plan for marketing that will support sustained growth. On top of that companies should also invest in the latest marketing tools like CRM/CMS, Google Analytics, and email marketing applications. These play critical roles in the process of attracting, nurturing and keeping customers, so it would be good to begin creating them to prepare for bigger digital marketing operations in the future.

Lack of Marketing Direction

Smaller businesses typically have their owners act as the marketing manager however, this must be changed when they grow. You will not only be capable of handling every aspect of marketing, but it also allows you to hire a leader. It also allows someone with more experience to lead the digital marketing team.

Customer Attraction

No matter how big or small, businesses will always be trying to attract the attention of customers. Medium-sized companies lack the fame and unique offerings of larger companies. As a result small-sized companies are stuck in an unfavorable situation in terms of profit. Changing tactics according to the latest trends in marketing could be required to keep up with the competition.

Insufficient quality content

Startups typically enjoy the advantages of having to start from scratch, with numerous creative marketing strategies to attempt. After a long time working with customers the marketing team could be exhausted with new strategies and ideas. If a company has only a handful of employees, creating high-quality content can prove difficult.

Medium-sized businesses may not face the same challenges in marketing as startups. It doesn't mean that there won't be more issues to be solved as the venture grows. These issues can be solved by the digital marketing team that's expanding to ensure that business owners and managers are able to focus on bringing the business to higher levels.

The Team for the Medium Business Digital Marketing Dream Team in 2020

 

No business gets past the startup level without a digital marketing team in today's world. Although the department's importance is unparalleled, small businesses are forced to employ only one or two marketing professionals due to their limited budget. As your business expands, you'll require more staff. For the digital marketing team, it means transformation starting at the top.

Chief Marketing Officer

Entrepreneurs often have to assume many roles in businesses due to the lack of funds. Marketing is one of those roles since business owners are aware of and comprehend their ideal audience. The goals for marketing strategies come from these, and therefore joining the digital marketing team comes as no surprise.

In order to expand their business, owners need to invest more energy in the core business. Digital marketing doesn't fall under this category. As a result, medium-sized businesses must prioritize filling up the leadership position vacated by the company's owner. They need someone who is equally passionate about their field and bring the required experience, expertise and direction to the digital marketing team.

The digital marketing responsibilities of business owners must be transferred to a senior executive who will manage all the team members and create an extensive marketing strategy which will increase sales. This allows your marketing team that has grown from a small startup to a medium-sized company to grow completely.

Creative Team

Flexible financing allows small-sized companies to dedicate more personnel to digital marketing strategies. Growth enables exploration, allowing the marketing team to discover the most effective and efficient strategies and content by trial and testing. It's too much for one digital marketer.

The hiring of a team with creativity is a priority in order to develop multiple strategies to draw customers. This team is responsible to represent the brand and maintain the brand's visibility on social media platforms. It should include marketers with different skills in branding, design and optimization.

These are the marketing professionals you might need to create a digital marketing team for mid-sized businesses.

• Web Designer

• Graphic Designer

• Videographer

• Creative Director

• Video Editor

Medium-sized businesses will be able to use a variety of marketing strategies, and have a strong online presence thanks to the assistance of these experts. This makes the creative team an integral part of any expansion.

Content Team

Marketing strategies that are effective include visibility and brand representation. What can you do to bring people to your website without having any content? The best content creates awareness and generates demand. It also convinces potential customers to take a look at the content you provide. Digital is a highly competitive marketplace. It is necessary to compete against established companies and start-ups to draw customers who are also bombarded by competitors' content.

The team's content writers must develop multimedia assets like ebooks, blog posts podcasts, videos, and other content. Email marketing campaigns can be created using these resources. These assets can be used in marketing and throughout the customer journey.

Without these digital specialists it is difficult to build an online marketing team that is successful.

Content Writer

Copywriter

Content Manager

Specialists in Email Marketing

Project Manager

Web Content Specialist

The content team's primary goal is to create high-quality content. They also play a crucial role in educating potential customers of the company. A solid online presence is all about being visible on search engines' top pages and on social media feeds. They ensure that your website's content ranks highly in search results. Since SEO can be accomplished purely on a digital landscape, most businesses turn to offshoring their SEO work to more cost-effective destinations.

Who else do you need to build your marketing team?

Growing your business to a medium size is a remarkable achievement, especially if it's been a struggle for you. However, you're not out of luck. To help companies grow rapidly, they must be proactive to stay on the right track. Filling up the digital marketing team with essential staff allows you to accomplish that. However, you may need more than just the creative and content units. If you think that six to eight employees do not suffice, you can try to identify who else you need to create the ideal digital marketing team for medium-sized businesses in 2021.

Why not hire in-house however, offshore?

Regardless of the business size, reducing costs remains an integral part of the operations. However, smaller companies might not have the resources to adequately enhance their marketing teams in the digital age. Hiring employees in-house is expensive, especially if you have poor hires or high turnover rates. Medium-sized enterprises need not be a trigger-happy company. Digitalization has made it possible to avoid financial obstacles that could hinder growth and development. For significantly lower costs companies can outsource the digital marketing team remotely.

SMBs can utilize offshore teams for marketing strategies that will grow their business and also to redirect funds to the core business. It is important to plan ahead and conduct research. The Philippines is an outsourcing nation that provides digital marketing specialists that are ideal for small-sized companies. The professionals in the country possess the qualities of the best remote employees. The BPO industry in the Philippines also receives outstanding government support, giving foreign business owners more reasons to offshore to the Philippines.

Do you want to build Your Digital Marketing Team Right Now?

Medium-sized businesses are at an intersection. They are not startups that profit from the latest trends. They are not large corporations with established relationships with customers. Although it's a huge accomplishment to surpass startup strategies, medium-sized companies still need a lot of work go before they can achieve great success. Creating a digital marketing team that is up for the challenge is step one.

If you are worried about hiring multiple people simultaneously, outsourcing with iSupport Worldwide could be a good option. It is secure, safe, and affordable. Our services aren't limited to the field of digital marketing. We also provide other positions that are required to help your business expand. Book a free meeting with us to discuss your medium-sized company's strategy for a tailor-fit remote digital marketing team in 2021.